Number of companies in the Media & Creative Industries Cluster
Selected companies in the Media & Creative Industries
MDR: Broadcasting quality on all channels
With its own public television, radio, online and social media services, digital formats in the ARD video library and the ARD audio library, and its own symphony orchestra, radio choir and children’s choir, MDR is the biggest and most successful media corporation in central Germany. About 6.5 million people – 90 per cent of everyone aged 14 and over in Saxony, Saxony-Anhalt and Thuringia – regularly tune in to MDR on TV, radio or the internet. This modern multimedia operation with brands such as MDR AKTUELL, MDR KULTUR, MDR SACHSEN, MDR SACHSEN-ANHALT, MDR THÜRINGEN, MDR KLASSIK and MDR TWEENS keeps people up to date and creates user loyalty across all channels. MDR is the lead broadcaster within the German public network ARD for KiKA (the children’s channel of ARD and ZDF) as well as the new cultural platform ARD Kultur. MDR also supplies plenty of programmes for the ARD joint programme Das Erste, for 3sat, arte, Phoenix and FUNK (the youth content network of ARD and ZDF), as well as digital channels, including reports for national TV news, the political magazine ‘Fakt’, contemporary history documentaries, crime thrillers for the popular series ‘Tatort’ and ‘Polizeiruf 110’, and Germany’s most successful hospital series ‘In aller Freundschaft’ (which is filmed in Leipzig). The popular daily ARD magazine ‘Brisant’ is produced by MDR in Leipzig, too. What’s more, viewers and listeners from central Germany have plenty of opportunities for dialogue with MDR at a stream of public events which are as diverse as MDR’s media content!
REGIOCAST: A German radio company
REGIOCAST is a radio corporation operating throughout Germany. With branches in Leipzig, Kiel, Berlin and Hamburg, it runs several analogue and digital audio brands and has shareholdings in about two dozen radio broadcasters, radio marketers, and other service providers in the media sector. The audio portfolio includes REGIOCAST brands like R.SH in Schleswig-Holstein and rock station Radio Bob, along with digital audio products such as 80s80s Radio and barba radio, which are developed and managed by REGIOCAST. It has central departments that have become service providers used by media companies across Germany. At its Leipzig studios, alongside Radio PSR (the leading commercial station in Saxony), REGIOCAST runs the popular stations R.SA and ENERGY Sachsen as well as audio advertising company AUDIO HOUSE. REGIOCAST’s brands have been setting the pace and driving innovation in the Saxon radio market for almost 30 years. Actively shaping the future of radio across Germany, REGIOCAST offers exciting products for listeners, users and advertising partners from all sectors of the economy.
DREFA launches LEAVR: Platform for virtual reality
LEAVR.Studio at media city leipzig is a unique virtual reality experience where all sorts of VR can be tried out. State-of-the-art VR technology is presented at LEAVR by a team from DREFA, Drefabrik and MCA together with partners working in hardware and software from industry and higher education. Focusing on entertainment, edutainment and business applications, LEAVR provides diverse applications in 360° as well as virtual and mixed reality. In addition to developing formats and services, LEAVR is to be established as a network platform in order to promote knowledge transfer and collaboration between different actors in the sector. Tickets and details:
German National Library: Long-term preservation, worldwide usage
The German National Library is one of the twelve biggest libraries in the world. Its 32.7 million items include not just books but also records, CDs, newspapers and university manuscripts. In recent years, its stocks have increasingly been supplemented by electronic publications such as e-books. Publishers upload them directly to the library’s server, where they are automatically logged. The German National Library’s many services include helping develop standards for long-term digital archiving, operating a URN service for the addressing of digital objects, and assisting libraries with the licensing of digital copies of out-of-print works. Bibliographical data can be used by other service providers thanks to several professional data interfaces.
pioneer communications
pioneer communications is a full-service agency developing innovative, creative communication solutions from strategies to public relations and social media to crisis consulting and creative advertising. Originally founded ten years ago as a traditional PR agency in Leipzig, the company now employs more than 50 people at its branches in Leipzig, Berlin and Dreilinden and also operates abroad. Current clients include eBay Germany, Media-Saturn-Holding, COMPAREX, Mozilla, BlackBerry and PAYBACK as well as a string of regional clients.
MDM: Promoting the media
MDM Central German Media Promotion has supported economically promising film and media productions in central Germany in all project phases since 1998. The City of Leipzig and MDM are joint hosts of an annual conference designed to fly the flag for Leipzig and central Germany as a production location for audio-visual media, conduct networking outside the region, and intensify the possibilities of cooperation between industry representatives from the region and abroad.
etage8: Distinguished style
etage8 GmbH, a Leipzig furniture design company, has been presented with the Saxon Founder Award 2017, officially making it the best startup in Saxony. Experts were particularly impressed by its table named HALT. The firm has also collected three other prestigious prizes: the German Design Award, the Universal Design Award and the Red Dot Award. HALT is part of the MORMOR collection, an in-house brand developed by etage8 GmbH. The tables, chairs and cabinets in this functional range come with handy grips so that users can remain mobile and active. The MORMOR collection is suitable for both private homes and public facilities.
Source: Leipzig Means Business 2017